WebSITE Copy and custom content creation for the creative visionaries who value expressing the energetic wholeness of their wildest creations.
I have a confession: I’ve never hired a copywriter.
And whilst that may not seem like a big deal (because, duh, I’m a writer), it actually speaks to the very reason I decided to start writing for others in the first place.
You see, hiring a copywriter has always felt super restrictive to me. My thoughts and direction can often flip, change and evolve at a moment’s notice, and sometimes the most consistent thing about my personal brand is that I’m just not that consistent. #honest
When YOU are your business, and your overarching commitment is to growth, expansion and depth, it needs to go way beyond the words if it’s going to truly communicate what’s on your heart.
If our words create our worlds, then I’m just not down with boxing you into a cage and locking the door in the name of creating certainty in someone who follows you for your free spirit.
For me, copywriting for creative visionaries is a channelled art.
It should leave doors open in your reader’s mind for mystery that moves them closer to their dream, not just towards the details.
It should romance and revere the very unique ways you express yourself, beyond words. Your people want to smell you, taste you and talk about you like a lifelong friend.
It should etch your energetic imprint into your reader’s heart in a way that hums louder than the “one thing” you’re apparently an expert in.
And perhaps most importantly, it should shake YOU into a whole new world of self belief and summon your spine to sit taller in telling your story.
“The first time I read Tara’s words, I cried. It was as if she had travelled into my mind, collected all the intangible parts of me and transmuted those words onto paper. Working with Tara is the epitome of the poetic maven. Her true genius is in the way she uses words to hypnotise the reader. An interweaving of kaleidoscopic word magic with integrity and a fervour that hits you right in the heart hole. Once you stumble across Tara’s words, you will be hooked.”
